Alpha Associates
alpha tool kit
marketing solutions
success stories
staff principals
alpha notes
advisory services
more information
contact us

Staff Principals

James West


Jim West has extensive sales and marketing management experience in both business-to-business and retail marketing. He has held senior positions with Dennison Manufacturing, Polaroid and USM Corporation and has been responsible for sales, product management, product development, advertising and marketing strategy and planning.

His broad and practical experience has proved invaluable to Alpha Associates clients, especially in the day-to-day implementation of new marketing and sales programs as a consultant, trainer and mentor.

Jim joined Alpha Associates in 1985. He is a graduate of Williams College with a BA in English and has an MBA from Boston University.